Privacy Policy
Last updated: September 2026
AM Safe Limited respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, request a quotation, become a customer, supply services to us or otherwise interact with AM Safe Limited.
For the purposes of applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, AM Safe Limited is responsible for the personal information that it processes in connection with its business activities.
1. Who We Are
AM Safe Limited provides carpentry, fire-door installation, building, refurbishment, repair and general property maintenance services to domestic, commercial and public-sector clients.
Our contact details are:
AM Safe Limited
Wilson House
2 Lorne Park Road
Bournemouth
BH1 1JN
Email: info@amsafe.co.uk
Company Registration Number: 17375192
2. Information We May Collect
Depending on how you interact with us, we may collect personal information including:
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your name;
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company or organisation name;
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job title;
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email address;
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telephone number;
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billing address;
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property, project or site address;
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details about an enquiry or proposed project;
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information required to prepare quotations and invoices;
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correspondence between you and AM Safe Limited;
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payment and transaction information;
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information relating to work that we undertake for you;
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photographs or other information relating to a project or site;
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information supplied through our website contact forms;
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technical information relating to your use of our website; and
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any other information you voluntarily provide to us.
We will only collect personal information that is reasonably necessary for our business activities or where we otherwise have a lawful reason to collect it.
3. How We Collect Personal Information
We may collect personal information when you:
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contact us through our website;
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email or telephone us;
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request a quotation;
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accept a quotation or instruct us to undertake work;
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become a customer or supplier;
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communicate with us regarding a project;
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provide information while we are carrying out work;
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make a payment to us;
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interact with our website; or
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communicate with us through other legitimate business channels.
Some technical information may also be collected automatically when you visit our website through cookies or similar technologies, subject to applicable consent requirements.
4. How We Use Your Information
We may use personal information to:
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respond to enquiries;
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arrange site visits;
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prepare and issue quotations;
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communicate about proposed or ongoing works;
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provide our services;
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manage projects;
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order materials;
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coordinate employees, subcontractors and suppliers;
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issue invoices and process payments;
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maintain financial and business records;
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provide customer service;
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deal with complaints or warranty matters;
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maintain appropriate health and safety records;
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comply with legal, regulatory, insurance and tax requirements;
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establish, exercise or defend legal claims;
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improve our website and services;
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maintain the security and operation of our website and business systems; and
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send marketing communications where we are legally permitted to do so.
We will not use your personal information for purposes that are incompatible with the reason it was originally collected unless we have a lawful basis for doing so.
5. Our Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may process information because:
Contract – processing is necessary to provide a quotation, enter into a contract with you or carry out our obligations under a contract.
Legal obligation – we are required to process or retain information to comply with applicable laws, tax requirements, accounting obligations or other regulatory requirements.
Legitimate interests – processing is necessary for the legitimate operation of our business, provided those interests do not override your rights and interests. This may include managing customer relationships, improving our services, maintaining business records, preventing fraud and protecting our business.
Consent – in certain circumstances, we may rely on your consent, for example for certain types of cookies or electronic marketing.
Where we rely on consent, you may withdraw that consent at any time.
6. Website Contact Forms
If you submit an enquiry through our website, the information you provide will be used to respond to your enquiry and, where appropriate, prepare a quotation or communicate with you regarding potential work.
Please avoid including unnecessary sensitive or confidential personal information within website enquiry forms.
Submitting an enquiry does not oblige you to enter into a contract with AM Safe Limited.
7. Customers & Quotations
When you request a quotation or instruct AM Safe Limited to undertake work, we may retain information relating to your enquiry and project.
This may include contact information, property or site details, quotations, invoices, photographs, correspondence and other records reasonably required to manage the work and maintain appropriate business records.
8. Photographs of Our Work
AM Safe Limited may take photographs during or following works for purposes including:
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recording progress;
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documenting existing conditions;
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quality control;
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project records;
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evidence of completed work; and
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resolving queries or disputes.
We may also wish to use photographs of completed work on our website, portfolio or business social-media accounts.
Where photographs could identify a private individual, residential property, confidential information or other sensitive details, we will consider whether permission or another lawful basis is required before using those images publicly.
Customers may contact us if they do not want photographs of their project used for marketing purposes.
9. Sharing Personal Information
We do not sell personal information.
We may share personal information with trusted third parties where reasonably necessary to operate our business or provide our services.
These may include:
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employees and subcontractors;
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suppliers and manufacturers;
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accountants and professional advisers;
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insurers;
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IT, website and hosting providers;
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payment providers;
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regulatory authorities;
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HM Revenue & Customs;
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legal advisers; and
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other organisations where disclosure is required or permitted by law.
We will only share information that is reasonably necessary for the relevant purpose.
10. Website Hosting & Wix
The AM Safe Limited website is hosted or operated using services provided by Wix.
Wix and services integrated with the website may process certain information relating to website visitors in order to host, secure and operate the website.
This may include technical information such as IP addresses, device information and information about how visitors interact with the website.
The way Wix processes information is also subject to its own privacy practices and applicable data-protection requirements.
11. Cookies
Our website may use cookies and similar technologies.
Cookies are small files placed on your device that can help websites operate correctly, remember preferences, understand website usage and provide certain functionality.
Cookies may include:
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essential cookies required for the website to function;
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functionality cookies;
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analytics cookies; and
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marketing or advertising cookies, where applicable.
Where required by law, non-essential cookies will only be used after appropriate consent has been obtained.
For further information, please see our Cookie Policy.
12. Analytics
We may use website analytics tools to understand how visitors use our website and to help us improve its performance.
Depending on the services enabled on our website, analytics providers may collect information such as pages visited, approximate location, device type, browser type and interactions with the website.
Where required, analytics technologies will be subject to appropriate cookie consent.
13. Marketing Communications
We may occasionally contact existing or prospective business customers regarding services that we reasonably believe may be relevant to them where permitted by applicable law.
Where consent is legally required, we will obtain it before sending marketing communications.
You can ask us to stop sending marketing communications at any time by contacting:
We will respect valid opt-out requests.
14. How Long We Keep Your Information
We will not retain personal information for longer than reasonably necessary.
How long information is retained will depend on factors including:
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why the information was collected;
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whether you became a customer;
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contractual requirements;
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warranty or defect periods;
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accounting and taxation requirements;
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insurance requirements;
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potential legal claims; and
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other legal or regulatory obligations.
When information is no longer reasonably required, it will be securely deleted, anonymised or otherwise disposed of where appropriate.
15. Protecting Your Information
AM Safe Limited takes reasonable organisational and technical measures to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.
Access to personal information is limited to people and organisations that reasonably require it for legitimate business purposes.
However, no internet-based system can be guaranteed to be completely secure.
16. International Data Transfers
Some website, email, cloud or technology providers used by AM Safe Limited may process information outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are in place where required by applicable data-protection law.
17. Your Data Protection Rights
Depending on the circumstances, UK data-protection law may give you rights regarding your personal information.
These may include the right to:
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request access to personal information we hold about you;
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request correction of inaccurate or incomplete information;
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request deletion of personal information in certain circumstances;
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request restriction of processing in certain circumstances;
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object to certain processing;
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request transfer of certain information;
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withdraw consent where processing is based on consent; and
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object to certain direct marketing.
These rights are not absolute and may be subject to legal exceptions.
To exercise your rights, please contact:
We may need to verify your identity before responding to a request.
18. Complaints About Your Personal Information
If you have a concern about how AM Safe Limited handles your personal information, please contact us first so that we have an opportunity to investigate the matter.
You also have the right to raise concerns with the Information Commissioner's Office (ICO), the UK's independent data-protection regulator.
Further information about your data-protection rights is available from the ICO.
19. Links to Other Websites
Our website may contain links to third-party websites or services.
AM Safe Limited is not responsible for the privacy practices, security or content of external websites.
We recommend reviewing the privacy information provided by any third-party website you visit.
20. Children's Personal Information
Our website and services are not specifically directed at children and we do not intentionally collect personal information from children through our website unless there is a legitimate reason to do so.
Where information relating to a child is relevant to work carried out in schools or other premises, we will handle that information appropriately and in accordance with applicable law and contractual requirements.
21. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or legal requirements.
The latest version will be published on our website with the date it was last updated.
22. Contact Us
If you have questions about this Privacy Policy, how we use your personal information or wish to exercise your data-protection rights, please contact:
AM Safe Limited
Wilson House
2 Lorne Park Road
Bournemouth
BH1 1JN
Email: info@amsafe.co.uk
Company Registration Number: 17375192
© 2026 AM Safe Limited. All rights reserved.